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Audience Development Strategy

How Facebook’s Updates Are Going to Affect You

If your best friend suddenly got a facelift and became a Buddhist monk, you’d still love him right? He wouldn’t quite look the same, and he might act differently, but he’s probably a little better looking and maybe even a little better of a person now, correct? Well that’s all debatable, as is any update

If your best friend suddenly got a facelift and became a Buddhist monk, you’d still love him right? He wouldn’t quite look the same, and he might act differently, but he’s probably a little better looking and maybe even a little better of a person now, correct? Well that’s all debatable, as is any update that Facebook makes, but we have to work with what we’ve got, right?

Facebook and Twitter are still the best ways to drive traffic to your website. Even a B2B company like Mequoda gets a good chunk of traffic from our Facebook page, against all odds. Is LinkedIn a better network for us? Surely, but you know us—we like to keep our hands in everything, otherwise we wouldn’t have anything to talk about!

The point is this—Facebook just made a boatload of updates, and there are a few things that don’t work the way they once did. However, there are several things that work a little better. And that’s precisely what we’d like to discuss with you in our 90-minute Facebook for Publishers webinar on December 14th.

This 90-minute Facebook for Publishers webinar is designed for editors and audience development professionals as well as CEOs and Publishers, as an in-depth workshop on developing your company’s social media policies and strategies in all levels of your organization. It’s the only way to be truly successful in the digital age. Attendees will learn both fundamental and advanced strategies behind a successful Facebook campaign, so register now.

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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